SANTA TECLA WINE from Sitges, SPAIN.

For this project I was assigned to create a new wine brand and its Corporate Design, including logo,bottle label, brochure, leaflet and web design.

Santa Tecla is the name of a saint of the early Christian Church and, the patron of Sitges, my town. So I used the T and S of Santa Tecla to stand out and I wanted to represent the Malvasia grapes of Sitges with different shades of purple. Also, I wanted to use Mediterranean colours that show its origin.

It is a wine targeting young people, relaxing with friends, at home, on the beach or at a party. All in   Mediterranean colours and relaxing atmosphere that my region offers.

It is fun, eye catching, attractive, unique and sophisticated wine.

It is a wine that   millennials want to drink, affordable, easy to drink and stylish. On the beach or in the park, for the laid-back carefree of young people.